The Old-Fashioned Way to Build Something New
Yes, you can poop out a new website these days. AI can spin one up before your coffee cools. There are templates galore — drag, drop, done.
But let’s be honest… does fast mean effective?
Sure, it’s easy to click your way to something that looks like a website. But what you really need isn’t “a” website. You need YOUR website — one that reflects your DNA, your purpose, your voice.
That’s where the difference lies.
At 78Madison, we don’t just crank out sites. We dig deep. We ask questions, listen to stories, and learn what makes your brand tick. Then we build something that looks, feels, and sounds like you — not like the latest AI mashup or cookie-cutter design.
Because your website shouldn’t look like it came off an assembly line.
It should feel alive. Strategic. Thoughtful. Intentional.
That takes real collaboration — human creativity meeting business intelligence.
It takes people who care enough to get it right.
So, yes — go ahead and let AI “build” your site if you just need a digital placeholder. But if you want something that tells your story, moves your audience, and builds your brand for the long haul, you might want to do it the old-fashioned way.
People to people.
That’s where the magic still happens.
The 78Madison Web Team
78Madison is a full-service marketing communications firm – advertising agency – located in Orlando, Florida (Winter Springs). Have some questions? Need a new website? Let’s connect. Email me at jbouch@78madison.com